The Next Rembrandt voice-over

1.8 billion media impressions

voice-over

case film

In an impressive feat by Dutch bank ING, over 160,000 fragments from Rembrandt’s paintings were analyzed by computers. The algorithm that resulted then created a painting in the exact style of the master. The campaign led to 1.8 billion media impressions. Case film for J. Walter Thompson

 

Listen to more demos